Spool of Thought

Craft Ideas, How To’s and New Product Introductions from The Ribbon Shoppe!

Fundraisers: A Great Way To Promote Your Business Without Hassle

Posted by Kimberly on November 1, 2007

If there is one great thing about having a craft business, is that it is fairly easy to promote without hassle.   After all, who doesn’t like crafts?  While there are exceptions to every rule, the vast majority do enjoy handmade, quality crafts. 

Through craft fairs and bazaars, crafters have the ability to easily promote themselves with booths.  The customer approaches your booth, no need to seek them out.   Online craft malls and websites such as Etsy bring craft lovers to your virtual door.

But, with the exception of craft fairs and bazaars which, as a general rule, are seaonsal means of sales, how does a crafter continue to promote themselves without a great deal of money and headache?

There are simple ideas that are very often overlooked.   This idea costs nothing more a desire to earn through a willingness to give.   If this interest you, then promotion through fundraising is an excellent way to get your craft business name out there.

Promotion Through Fundraising Option 1:

When I was selling candles, I had a lucrative business online.  Selling wax tarts was easy to sell online because they were easy to package and ship; but candles could, at times, be a hassle.  Therefore, I wanted to focus more of my online business on wax tarts and concentrate on selling candles locally, or “real time” if you will.

At the same time I was operating my candle business, I was also volunteering to oversee the local little league football teams’ cheerleading squads.   One of the things that was necessary in order to purchase uniforms and poms that was needed was annual fundraisers.   Since it was my job to find fundraisers, I saw this as an opportunity to get my name out locally offering this program special fundraising deals.

It was the best thing I ever did for my craft business!  In offering participants a large variety of scented candles at $5.00 each, with $2.00 of each candle being given back to the program, everyone was happy.  In just a short time, I had sold over 400 candles locally and the program had earned almost $1,000! 

Even after leaving the league as the program coordinator, I still had customers who continued to contact me via telephone to place their orders.  And I continued to contribute to the program and promote myself by allowing the program to continue with the fundraiser.

Promotion Through Fundraising Option 2:

This option actually compliments the first, however I wanted to list it separately because of the vast amount of information attached to it.   If you craft an item that would make an excellent fundraiser item and you have a willingness and have ability to take on large quantity orders, you may also want to consider advertising your fundraising option online.

There are numerous sites on the internet that will allow you to submit information about your fundraiser for free.   Here is a listing of some of those sites:

Of course, there are also many paid fundraiser directories on the web too.  However, before paying to submit your site to any of these, I would recommend that you thoroughly investigate the success rate of using these services.

Also, when browsing the links above, you may notice that many of the sites require you to have a website.  If you currently do not have a website, GET ONE! 🙂   In the meantime, however, I would recommend using free services such as eCrater or Flying Cart to set up a temporary web shop.   Sites such as these also allow you to have one or two “blank” pages; so be sure to include fundraising information on one of those pages.

Promotion Through Fundraising Option 3:

When my youngest was born a 31 week preemie in 2004, I had to sell my candle business.   Once he really began thriving, I started seeking out my next business endeavor.  And that is how I came into ribbon sales with speciality in korker ribbon.

Unlike candles, korker ribbon is easily saleable anywhere because of the low shipping cost and easy packaging, but I love local sales; so it was time to begin my self-promotion techniques again.Using korker ribbon or korker bows doesn’t really work well as a fundraiser itself because the market is limited to females.  However, korker bows do work as an excellent contribution to fundraiser ideas such as raffles or silent auctions.

When I began the ribbon business, my son was in elementary school.  Each year his school held a Fall Festival in October.  Each classroom was assigned a theme for a gift basket that would be sold at silent auction during the evening of the event.  There was always one classroom that had a “girly girl,” “health & beauty” or “UT Vols” theme; with any one of those being a perfect opportunity to contribute a korker bow to be included.  If my son’s classroom did not fall into one of these themes, I would still take one of my bows, complete with label bearing my business name, phone number, and address, to the teachers with these themes.   Needless to say, the teachers were more than willing to accept my contribution.  At the same time, there was three bows out there just waiting to be purchased by three new potential customers!

Never pass up the opportunity to donate to fundraising programs such as these.   It doesn’t have the same potential as discussed in the first option, but it is still a great opportunity nonetheless.  And organizors will greatly appreciate your willingness to donate without their having to ask.

* There are so many opportunities to promote yourself through fundraising.   The rewards are well worth the effort! *


2 Responses to “Fundraisers: A Great Way To Promote Your Business Without Hassle”

  1. How do you find out about the taxes and all the legalities of starting to promote your products through fund raisers?

  2. information


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